I build companies that movecapital, energyand ideas.
I'm an HSE engineer and PMP who became a serial entrepreneur. Since 2016 I have built businesses in digital marketing, organic honey, fuel distribution and digital assets. Today I lead them from Dubai.
Digital Assets◆Real World Asset Trading◆Fuel Distribution◆Logistics◆Digital Marketing & AI◆Organic Honey◆Digital Assets◆Real World Asset Trading◆Fuel Distribution◆Logistics◆Digital Marketing & AI◆Organic Honey◆
In my words
I started in engineering, where safety and process decide everything. That discipline shaped how I build companies. Find a real need, put the right people on it, run it properly and stay for the long term. From Algeria to Dubai, every business I lead is built that way.
Abdessalam LaateurFounder & Group CEO, Abdes Salam Capital
My ventures
Four companies. One way of working.
I founded or lead each of these directly. Capital comes with hands on management, not distance.
Founder & CEO · 2016 · Algeria→
HUProdz
My digital marketing company. I built it to serve a wide range of clients with campaigns, production and marketing tools powered by modern technology and AI.
Digital marketingProductionAI solutions
CEO · 2022 · Algeria→
Infiny Honey
Sustainable, organic honey production. I run it on three rules: quality first, ethical sourcing, and care for the land and the bees that make it possible.
Organic foodEthical sourcingSustainability
Founder & Stakeholder · Energy→
ENERGO
Fuel distribution and logistics. As a founder and stakeholder, I back a business where safety and on time delivery are the product. My HSE background matters most here.
Fuel distributionLogisticsHSE
CEO · 2025 · Dubai→
369 LTD
Where crypto meets reality. I lead our work in digital assets: crypto payments for property and the trading of real world assets, built for the Dubai market.
Digital assetsReal world assetsDubai
The journey
From Algiers to Dubai.
Ten years, four companies and two markets. Each step built on the one before it.
2016 · ALGERIA
I founded HUProdz
I built a digital marketing company from the ground up, serving clients with campaigns, production and technology driven tools.
2022 · ALGERIA
I took on Infiny Honey
I moved into food production with an organic honey brand built on quality, ethical sourcing and respect for the environment.
ENERGY · LOGISTICS
I co-founded ENERGO
As a founder and stakeholder, I invest in fuel distribution and logistics, where reliability and safety decide everything.
MAY 2025 · DUBAI
I became CEO of 369 LTD
I brought a decade of leadership to Dubai to work where digital assets meet real world value.
TODAY · DUBAI
Group CEO, Abdes Salam Capital
I lead the group from Dubai and look for partners who want to build something that lasts.
How I'm trained
An engineer first. That's why my companies run.
Engineer
A technical foundation. I read operations the way an engineer reads a system.
E
HSE
Health, safety and environment. In fuel and logistics it is not a policy, it is the job.
H
PMP®
Project Management Professional. Scope, budget and deadlines, kept.
P
Business strategyCapital assets managementSustainable developmentBlockchain adoptionStrategic partnershipsBusiness developmentLeadership
Working with me
How a partnership works.
01
I look for real demand
Energy, food, marketing and digital assets. Businesses people need, where operations decide the outcome.
02
I invest with structure
Clear terms, clear governance and clear roles, so every partner knows exactly where they stand.
03
I stay and operate
Marketing through HUProdz, fuel and logistics through ENERGO, and hands on project management from day one.
Questions
What people ask me.
Who is Abdessalam Laateur?+
I'm a Dubai based serial entrepreneur and the Founder and Group CEO of Abdes Salam Capital. I'm CEO of 369 LTD, founder and CEO of HUProdz, CEO of Infiny Honey, and a founder and stakeholder in ENERGO. I'm an HSE engineer and a certified Project Management Professional.
Which sectors do you work in?+
Digital assets and real world asset trading, fuel distribution and logistics, digital marketing and AI driven solutions, and organic food production, across the UAE and Algeria.
What does 369 LTD do?+
369 LTD is my Dubai company in digital assets. We work on crypto payments for property and the trading of real world assets, building trust and partnerships across the Dubai market.
How do I propose a partnership or investment?+
Email me at ceo@abdessalamcap.com, call or WhatsApp +971 58 504 9254, or use the form below. I review every serious proposal personally.
Where is your office?+
Office 201, API World Tower, Sheikh Zayed Road, Dubai, United Arab Emirates. PO Box 414494.
Abdessalam LaateurFounder & Group CEO, Abdes Salam Capital